Attraction = Energy
Finding Local Street Identity
Entry Scheme at Pudong Shanghai Urban Regeneration 2019 Competition
Client: Pudong Planning & Natural Resource Bureau
Pudong Planning Management Centre
Location: Shanghai China
Time: December 2019
CG image & movie: Studio Lux
Challenge: A few blocks away from the financial district of Pudong Shanghai, it’s the bustling local street. The 300 m long city road west side lined up with independent shops who need quality shop front spaces; east side suffers the line of zig-zag left and mis-used spaces between residential blocks. The street in general is tired and lacks identity to attract public and fails to offer quality spaces for the locals to socialise and enjoy the outdoor space.
This bold proposal transforms the plain neighbourhood area to an attractive also strong identity with low-cost approaches.
Turn street to artwork experience © Studio Lux
Zig Zag street edge space © Studio Lux
Plan © Studio Lux
Retail research © Studio Lux
Wall paint inspired by street corner edge © Studio Lux
Street view - crossroad © Studio Lux
Retail research © Studio Lux
Build exercise & social corners © Studio Lux
Create shop front terrace © Studio Lux